The core of this event is to pray for a good fortune in the upcoming year, and it normally to be held on the eve of the Lantern Festival. The organizer set several levels based on the stories for participants to pass, the levels with fun festival figures are suitable for the whole family to enjoy. The visual design of the event incorporates the above-mentioned elements, and provides a warm, interesting and story-like activity vision for the loved ones.

The inspiration of the mascot design is derived from persimmon, which has auspicious meaning in Chinese culture, and is named “Laiji”. Laiji means the coming of fortune in Chinese, and it is a stuffed doll with a sensor in it. Runners that carry Laiji to pass through the levels can see its color changing. Laiji’s cute image also appeared on the medal. There are also couple festival figures that guard in different levels, the Jade Emperor was at the 2km entrance, then Ji Gong in 3km check post, Nezha at 4km checkpoint, and Clairvoyant God at the 4.7 km juncture. They cheered runners at the checkpoint, at the same time, they also welcome runners to take pictures with them, which adds more the fun.