Taiwan’s agricultural technology is well developed, and conventional farming method has long been used to ensure the quantitative production. But this method could result pesticide residues, and may cause illness after ingestion. Pure Farm Grocery Store has built a greenhouse to cultivate cherry tomatoes and fertilized them organically. This is to ensure no pesticide residues remained, and provides reassuring and flavorful cherry tomatoes.

For the design of Pure Farm logo, I use anthropomorphic font to couple with handwriting. The green color background with earth tone as supplement touch gives a neat, cute, touching, and convincing image.