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台灣

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愛上鹽山・萬人傳愛
路跑活動
Love Salt Mountain, Share Love Marathon Running

客戶 Client

台南市中小學家長協會
Tainan city Primary and Junior high School Parents Association

年份 Year

2020

項目 Item

活動主視覺、獎牌
Key Visual、Medals

台南靠海的七股區,擁有國寶級的黑面琵鷺等保育鳥類,以及乘載台灣產業轉變的鹽田歷史。近年來台灣人路跑風氣盛行,行經路線的美麗風景也成為吸引跑者參賽的焦點之一;在地單位為推廣七股獨有的生態景觀,因此結合路跑舉辦馬拉松賽事。

 

活動標誌設計摘取七股環境生態的造型元素,強調賽事另個特殊體驗—在平時只供汽車行駛的國道上路跑,集結眾多特色融合而成。

Qigu District in Tainan is close to the sea. It is home to the national treasure black-faced spoonbill and other conserved birds, as well as the history of the salt fields development in Taiwan. In recent years, road running has become popular, and the scenery along the route has become one of the focuses that attracted runners to participate. Local government used this chance to held marathon events to promote Qigu’s unique ecology landscapes and historical sites.

 

The image design of the event takes styling elements of Qigu ecology and environment. It also combined many characteristics such as emphasizing special experience of the event — running on the national roads only for cars.

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